aOS

Model the money

Channel Allocator

Where the next dollar should go.

Models diminishing returns and a shared demand pool across channels, so you can see which channels build demand versus harvest it, what each really earns, and the profit-optimal mix.

aos.agencythinktank.com
Screenshot pendingChannel Allocator — primary view

What it does

  • Next-dollar leaderboard
  • Builds vs harvests demand
  • Earns-its-keep + assist view
  • Drop-a-channel throttle and optimal mix

Channel Allocator is one of twelve. They all share the same data.